An Analysis of Communication Barriers in Cross-border E-commerce Customer Service: A Case Study of [Company A]
问题—对策；访谈 3 名客服 + 分析 50 条客户邮件
公司邮件记录（脱敏）
2
Strategies for Improving Customer Satisfaction in Export Furniture Projects: A Case Study of [Company B]
案例分析；客户满意度问卷（30 份）
本单位客户反馈
3
The Role of Business English Writing in Reducing Trade Disputes: An Analysis of Complaint Letters
文本分析；20 封投诉信与回复信对比
公开案例 + 本单位
4
A Study of Pricing Negotiation Strategies in B2B Export Trade
问题—对策；结合 3 个真实谈判案例
业务记录
5
Cross-cultural Factors Affecting Business Negotiation between Chinese and Middle Eastern Buyers
文献 + 访谈；访谈 5 名外贸业务员
访谈 + 文献
6
The Impact of Delivery Delays on Buyer-Supplier Relationships in Furniture Export
案例分析；2–3 个延误事件复盘
订单记录
7
An Evaluation of E-mail Marketing Effectiveness for SME Exporters
实证；发送 A/B 两版开发信，比较回复率
自行实验（数据最硬）
8
Translation Strategies for Product Catalogues in Furniture Export: A Case Study
翻译报告；选 3,000 词产品目录，译＋评
本单位目录
9
Risks and Countermeasures in Export Payment: A Case Study of L/C Discrepancies
问题—对策；分析 10 例不符点
银行单据（脱敏）
10
The Application of AIDA Model in B2B Cold Emails: An Empirical Study
实证；写 20 封 AIDA 结构开发信，记录回复
自行实验
11
Customer Segmentation and Service Strategy for Retail Display Fixture Exporters
案例分析；按客户等级分类分析订单
本单位订单表
12
A Comparative Study of Trade Show versus Online Channel for Customer Acquisition
对比研究；比较两种渠道的获客成本
本单位数据
选题的三条硬规则：
1. 题目里必须有"范围限定"——具体公司、具体产品、具体地区。写 "A Study of Business English" 一定被打回，因为它什么都包括了。
2. 题目里最好带 "A Case Study of…" 或 "An Analysis of…"——它自动把论文限定成"分析型"，不需要你提出新理论。
3. 题目长度控制在 20 词内，且不要有问号。
In recent years, the export of [product] from China to [region] has grown rapidly, and [industry] now accounts for a significant share of … Despite this growth, many small and medium-sized exporters still struggle with …
Introduction · 问题陈述与目的
Although previous studies have examined [topic] in general terms, little attention has been paid to [specific context]. This study therefore aims to (1) identify …, (2) analyse …, and (3) propose … The significance of this study lies in two aspects: theoretically, it …; practically, it provides … for exporters.
Literature Review · 分组与引出空白
Research on [theme A] has mainly focused on … (Smith, 2021; Wang, 2023). A second strand of literature addresses [theme B], arguing that … However, these studies tend to treat [X] as a homogeneous category, overlooking … This gap is particularly evident in the context of [your case], where …
Methodology
This study adopts a qualitative case study approach, focusing on [Company A], a manufacturer of [product] based in Foshan, Guangdong. Data were collected from three sources: (1) 50 email exchanges between the sales team and overseas buyers; (2) semi-structured interviews with three sales managers; (3) internal order records from January to December 2025. The data were analysed thematically following the procedure suggested by Braun and Clarke (2006). It should be noted that the findings are based on a single company and therefore may not be generalisable.
Findings · 呈现证据
The analysis identified three recurring problems. The first concerns …, which appeared in 32 of the 50 emails examined. As one interviewee explained, "…" (Interview 2, 12 March 2026). This finding is consistent with Chen (2023), who reported a similar pattern among …, but differs from …
Conclusion
This study set out to examine … Based on the case of [Company A], three conclusions can be drawn. First, … Second, … Third, … From a practical perspective, exporters are advised to … The main limitation of this study is …, and future research could extend the analysis to …
"business English" AND ("email" OR "correspondence") AND export
"cross-border" AND "customer service" AND ("communication barrier" OR misunderstanding)
"export" AND "negotiation" AND ("China" OR "Chinese") AND strategy
"complaint" AND ("business letter" OR correspondence) AND ("trade" OR export)
5.3 参考文献格式（APA 第 7 版，最常用）
期刊论文
Chen, L., & Wang, H. (2023). Communication barriers in cross-border e-commerce: Evidence from Chinese SMEs. Journal of International Business Communication, 18(2), 45–63. https://doi.org/xxxx
专著
Zhang, W. (2020). International Marketing: A Practical Guide (3rd ed.). Beijing: Higher Education Press.
网络资料
World Trade Organization. (2025). World trade statistical review 2025. Retrieved March 3, 2026, from https://www.wto.org/…
两个红线：
1. 不要编造文献。评审会抽查 DOI 和作者。所有列出的文献必须是你真的看过摘要或全文的。
2. 不要全部引用教材。教材不算"研究文献"，10 篇里教材占一半会被判"文献不足"。
Why did you use a case study rather than a survey?
数据可及性 + 研究对象特殊性
4
How did you collect your data?
说清来源、时间范围、数量（必须能报出数字）
5
How did you analyse the data?
说方法名 + 三步流程
6
What is your most important finding?
一条，说清 + 给证据
7
How does your finding differ from previous studies?
一致/不一致 + 原因
8
What are the practical implications?
给 2 条具体建议（谁、做什么）
9
What are the limitations of your study?
主动说 2–3 条（单一样本、时间跨度、主观性）——这题答得好加分
10
If you did it again, what would you change?
扩大样本 / 加问卷 / 延长时间
11
Why is Chapter 4 longer than the others?
因为分析是核心，要在证据上充分
12
Explain this term in your paper.
用一句定义 + 一个你论文里的例子
13
Which reference influenced you most?
说一篇你确实读过的，讲它给了你什么启发
14
Is your conclusion generalisable?
诚实说"不"：单案例研究的结论适用于相似情境，不外推
15
What would you do next if you continued this research?
给一个具体方向（多案例对比 / 量化验证）
8.1 五分钟陈述模板（背下来）
Good morning. My thesis is entitled "[title]". I chose this topic because … (1 句背景 + 1 句痛点). The study aims to answer three questions: first, …; second, …; third, …. To answer these, I conducted a case study of [Company A], using data from [来源] collected between [时间]. The analysis yielded three main findings. First, … Second, … Third, …. Based on these, I suggest that exporters should … . The main limitation is … Thank you. I'm happy to take questions.